Schedule of courses -

Details about the Fall 2013 course you selected


Subject:

Business Marketing

Title:

BUSMK-256 Marketing - (SC) - 3 Units

Instructor:

Laham, Martha

Recom: BUS 109 or equivalent, eligibility for ENGL 122 or equivalent

Note: Online course. All instruction will be online. Go to www.dvc.edu/online for course access information.



Course

Section

Days

Time

Room

Units

Start/Stop Dates

BUSMK-256

5087

ONLINE

3 Units

9/09 - 12/18


Catalog Course Description
BUSMK-256 Marketing
3 - 3 Units SC
Degree Applicable
Variable Hours
 
Recommended: BUS 109 and eligibility for ENGL 122 or equivalents
This course is an introduction to marketing functions involved in facilitating the exchange of goods and services. It presents a focus on the analysis of markets; assessment of the marketing environment; formulation of marketing strategy; and development of the marketing mix variables of product, price, promotion, and distribution. Ethical issues will also be considered. CSU

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