Schedule of courses -

Details about the Fall 2012 course you selected


Subject:

Business Marketing

Title:

BUSMK-255 Advertising - (SC) - 3 Units

Instructor:

Laham, M

Recom: Eligibility for ENGL 122 or equivalent

Note: Online course. All instruction will be online. Go to ww.dvc.edu/online for course access information.



Course

Section

Days

Time

Room

Units

Start/Stop Dates

BUSMK-255

5063

ONLINE

3 Units

9/04 - 12/17


Catalog Course Description
BUSMK-255 Advertising
3 - 3 Units SC NR
Credit - Degree Applicable
Variable Hours
 
Recommended: Eligibility for ENGL 122 or equivalent
A study of the historical, social, ethical, economic, and regulatory aspects of advertising. The subject evaluates advertising, media, and creative strategies for traditional and electronic markets. Topics include effects of consumer behavior patterns, the client-agency relationship, and the development and evaluation of advertising campaigns. CSU

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