Schedule of courses -

Details about the Fall 2014 course you selected


Subject:

Business Marketing

Title:

BUSMK-256 Marketing - (SC) - 3 Units

Instructor:

Laham, M

Recom: BUS-109 and eligibility for ENGL-122 or equivalents



Course

Section

Days

Time

Room

Units

Start/Stop Dates

BUSMK-256

3867

MW

9:30-10:50am

BFL-104

3 Units

Full Term


Catalog Course Description
BUSMK-256 Marketing
3 - 3 Units SC NR
Credit - Degree Applicable
Variable Hours
 
Recommended: BUS 109 or equivalent, eligibility for ENGL 122 or equivalent
Introduction to marketing functions involved in facilitating the exchange of goods and services. Focus on the analysis of markets; assessment of the marketing environment; formulation of market- ing strategy; and development of the marketing mix variables of product, price, promotion, and distribution. Ethical issues considered. CSU

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