Schedule of courses -

Details about the Spring 2014 course you selected


Subject:

Business Marketing

Title:

BUSMK-255 Advertising - (SC) - 3 Units

Instructor:

Laham, M

Recom: Eligibility for ENGL 122 or equivalent



Course

Section

Days

Time

Room

Units

Start/Stop Dates

BUSMK-255

2540

MW

11:00-12:35pm

BFL-104

3 Units

2/03 - 5/21


Catalog Course Description
BUSMK-255 Advertising
3 - 3 Units SC NR
Credit - Degree Applicable
Variable Hours
 
Recommended: Eligibility for ENGL 122 or equivalent
A study of the historical, social, ethical, economic, and regulatory aspects of advertising. The subject evaluates advertising, media, and creative strategies for traditional and electronic markets. Topics include effects of consumer behavior patterns, the client-agency relationship, and the development and evaluation of advertising campaigns. CSU

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